Helping Kids Help Kids
Big ideas. Small hands. Real impact.
A community program where kids' creativity fuels real support for local charities.
What if giving back could start with a crayon?
Rick Smith spent years looking for the right way to give back. Not a check written at arm's length, but something that actually meant something to the community.
So he created Helping Kids Help Kids. Local kids draw their dream cars. The winning artwork goes into real dealership advertising. And the dealership donates back to the charity supporting those young artists.
Everyone wins.
How It Works
From drawing to donation
Partner with a local charity
Your dealership selects a children's charity in your community to be the beneficiary of the campaign.
Kids create their dream cars
Local kids submit original car drawings. Their imagination, no rules, no templates.
Winning designs are selected
The best artwork is chosen and featured in your dealership's direct mail campaign.
Artwork becomes real advertising
Kids see their drawings on actual mailers going out to households across your market.
Your dealership gives back
A portion of campaign proceeds goes directly to the charity supporting those young artists.
Their Ideas. Their Imagination.
Every drawing starts a bigger impact.
Partner with HKHK