The story behind Impact
Dealer-Built Direct Mail — Because Marketing Should Come From Experience.
Founded by a General Manager who started on your side of the desk.
How It All Started
Driven by experience. Built on trust.
Rick Smith, our founder and CEO, spent years inside dealerships, on showroom floors, and in management offices. He knows the pace, the pressure, and the people. Before launching Impact Promotions, Rick managed several New York dealerships, where he learned firsthand what moves inventory, motivates teams, and earns customer loyalty.
His transition into direct mail advertising wasn't a leap. It was a natural next step. He built Impact to give dealers the kind of marketing partner he always wished he had. In 2001, he took everything he'd learned and founded Impact Promotions, Inc.
Executive Management
Meet the Leaders Behind Our Campaigns
Rick Smith
President
Rick Smith
President
Rick Smith is the founder and President of Impact Promotions, bringing decades of automotive experience to the direct mail world. As a former General Manager, he understands firsthand the challenges dealerships face and how to reach customers in meaningful ways. Known for his personable nature and love of face-to-face conversations, he never meets a stranger. Rick continues to lead Impact with the same passion, drive, and vision that started it all 25 years ago.
Caitlyn Johnson
Director of Operations
Caitlyn Johnson
Director of Operations
Caitlyn Johnson serves as Director of Operations at Impact, where she ensures every campaign runs smoothly from start to finish. With 15 years on the team, she’s become the right hand of the company and the steady force that keeps everything connected. Known for her attention to detail and love of a good comma, Caitlyn makes sure every list is accurate, every deadline is met, and every project stays on track. If you’ve worked with Impact, you’ve worked with Caitlyn.
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